LKYSUNZ | Formula One

TRILL SESSIONS. A series of TRUE X REAL (TRILL) chats from a new underdog F1 racing team scrapping their way out of the shadows in to the paddock.

We’ll talk all things F1, motorsport and all of its glory, flaws and areas for improvement. We do this with one audience in mind - with fans, for the fans by the fans, because fans are the thumping heartbeat of any sport.

We’ll talk to leaders, pioneers and entrepreneurs in their field of expertise, from exciting new content creators, media, brand and marketing specialists to journalists and advocates of equality, inclusivity and diversity.

LKYSUNZ 1st TRILL SESSIONS EP took place on TWITTER SPACES hosted by @CameronF1 X @baxtybf1

What’s TRILL? A word rooted in Hip Hop, a term that stands for being true and real.

TRUE to form we answered questions as TRILL as possible from our hosts and listeners.

REAL people, talking about real F1 shizzle.

LKYSUNZ ARE DISAPPOINTED THAT THE FIA DOES NOT SHARE OUR VISION. WE ARE ALSO DISAPPOINTED FOR ASIA AND FOR AFRICA WHO WOULD HAVE HAD A FORMULA 1 TEAM TO IDENTIFY WITH.

LKYSUNZ HAS SECURED $1BN+ IN FUNDING
LKYSUNZ AND ITS TECHNICAL RECRUITMENT PARTNER IDENTIFIED AND WAS READY TO RECRUIT 380 EMPLOYEES TO BEGIN BUILDING ITS F1 RACE CARS
LKYSUNZ HAD GAINED OFFICIAL SUPPORT FROM GOVERNMENT OFFICIALS, MOTORSPORT ASSOCIATIONS AND EDUCATIONAL PROGRAMS ACROSS ASIA AND AFRICA
LKYSUNZ IS READY TO ROLL OUT ACADEMY AND EDUCATIONAL FACILITIES WITHIN ASIA, AFRICA AND AFRO-AMERICAN COMMUNITIES TO PROVIDE FORMULA 1 AND MOTORSPORT OPPORTUNITIES FOR UNDER-REPRESENTED COMMUNITIES.

THE SUPPORT AND POSITIVE MESSAGES WE RECEIVED FROM FANS, PRESS AND PEOPLE IN COMMUNITIES ACROSS THE GLOBE IS TREMENDOUS. LKYSUNZ MISSION WILL CONTINUE.

OUR MESSAGE TO EVERYONE THAT HAS TO FIGHT EVERYDAY JUST TO BE RECOGNISED IS BEST SUMMARISED IN FOUR SIMPLE BULLET POINTS:

WE
ARE
LKYSUNZ
WE GOT YOUR BACK

WE WILL CONTINUE OUR WORK. BRINGING GREATER DIVERSITY IN TO MOTORSPORT BY FINDING, NURTURING AND SUPPORTING NEW TALENT TO CHANGE THE FACE AND VOICE OF MOTORSPORT AND FORMULA 1 FOR GOOD.

OUR WORK’S JUST BEGUN
WE GO BIG.
WE NEVER GO HOME.
WE ARE LKYSUNZ.

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GET IT FIRST

WE ARE LKYSUNZ A new MOTORSPORT TEAM IN THE RUNNING for a Formula 1 WORLD CHAMPIONSHIP license.

LKYSUNZ love Formula 1 and believe that without the passion, energy, commitment and investment from its current 10 teams the sport wouldn’t be where it is today. But...

WE AGREE, A $200m anti-dilution payment ISN’T ENOUGH. In fact, with the full support of our investment partners Legends Advocates Sports Group, we’re willing to match the $600m that F1 and teams deem to be more appropriate. Wait. WTAF?! Here’s why:

IT’S ALL ABOUT THE BENJAMIN’S BABY

After the announcement in May to the world press that LKY SUNZ had applied for a grid spot in the F1 Championship from 2026, Legends Advocates Sports Group was inundated with offers of investment from high profile investors and large investment funds globally committing to invest the necessary funds needed. These commitments totalled in excess of $1.5B.

EQUALITY, DIVERSITY AND INCLUSIVITY (ED&I)

FORMULA 1 will take too long to change without LKYSUNZ on the grid. As the pinnacle of world motorsport it’s not good enough that all 10 teams are based in Europe. Discriminatory mindsets and racial attitudes from individuals past and present only highlights how much Formula 1 needs help, and fast.

LOCATION LOCATION LOCATION

LKYSUNZ will not be based in Europe, our team will be operational in South East Asia with a network of facilities across Africa bringing a new look and new voice to Formula 1. This commitment comes with significant cost and logistical challenges for us and some might say it’s impossible to carry out, but we know what we’re doing. LKYSUNZ’ technical and engineering experience from within Formula 1, WEC and other formulas means that we know what it takes to build a new Formula 1 team.

So important is the LKYSUNZ movement to the world of motorsport that we’re prepared to put down six hundred million reasons just to be let in and show why the FIA, Formula One Group, current teams and the Formula 1 community will collectively benefit from us going head to head with them on the grid, here’s why:

RACING

NEW TEAMS CAN’T BUILD AN F1 CAR? Oh we can, just because we haven’t listed who’s been working on our plan doesn’t mean they’re not there.

ED&I

If you’ve been paying attention then you’ll know that this is hard coded into our DNA. If you haven’t, then we’re not going to be very European and this is called progress.

CULTURE

Hip-hop isn’t just a genre of music, it’s an attitude. We won’t do what you expect a Formula 1 team to do. No need to be confused, embrace being different, different is good.

SUSTAINABILITY

A new team based in a continent that’s never had its own team before means new fresh state-of-the-art facilities. We’ll be NET ZERO and fully sustainable by 2028.

FANS

LKYSUNZ will bring new fans of all ages, building relationships with unrivalled access never seen before in F1.

CHANGE LIVES

It shouldn’t matter what country you live in, what your postal code, poskod, zip code or your circumstances, opportunities should be open for anyone in a worldwide championship like Formula 1 - because everyone has genius in them. LKYSUNZ is that opportunity and we’ll be rolling out academy facilities and educational programmes across Asia, Africa and the US not just to find the next Sir Lewis Hamilton but also the next Toto Wolff, Hannah Schmitz and Bernie Collins or Zak Brown (even Guenther tbf).

BELIEVE

Belief is so strong in what we want to do for Formula 1 that we’re putting our money where our big mouth is. We’re ready and prepared to pay $600m to prove our point.

LKYSUNZ, changing the face and race of motorsport and F1 for good. We ain’t playin around.

LKYSUNZ GOES $1BN BIG